I'm not even going to get into the specifics of this post on Google's lock-in mousetrap
. Let me say that I completely understand the war tactics that Microsoft took in the past and that Google's taking now. Only the strong survive, right? Well, there's a completely different strategy between the two companies right now and one thing's changed in the world since the days when Microsoft was playing these games: Microsoft. A lot of things were learned by companies as they watched Microsoft make business decisions that may not have been completely ethical, but earned them a place in every home. Good, bad, or indifferent, it's in the past. Google's trying to take that same approach now, but a lot of things have changed, so I don't think it'll work as well. Sure, Google has a very strong backing, but it won't go down the same way. I see Google being a strong competitor in the next few years, but it seems like more of a 5 year plan, whereas Microsoft has a 20 year plan. I can't and won't speak for either company, tho; I'm simply stating my opinions based on what I've seen and continue to see going on for both companies. It'll be interesting to see how things pan out, but unless Google gets out of their unspoken lock-in target, they won't last.