Articles from October 2008

New Logo for .NET

By Michael Flanakin @ 2:32 PM :: 6135 Views :: .NET :: Digg it!

Microsoft .NET

I can't say we needed a new logo for .NET, but there have been a few nice logos coming out of Redmond lately. Actually, I never really considered the .NET logo to be an official logo. It was simply some text with very basic coloring. Either way, we now have a new logo to enjoy. I have to say I like it more, but I don't know if I can say I "love" it. I do like the fact that they're looking to refresh the "look." This makes me wonder if we'll see a new logo for Visual Studio 2010. The Visual Studio logo is something like 10-12 years old. I don't know exactly, but it's perhaps the oldest logo that hasn't changed. Well, other than Windows. The Windows logo changes with every release, but that change is relatively minor. I don't see that logo drastically changing for a long, long time. Actually, Microsoft is probably more likely to release a new OS than change that logo. Who knows... that'd probably still be called "Windows," even tho the change would be reminiscent of the MacOS 9 to 10 change.

Old .NET logo

 New .NET logos

Ads, Ads, Ads

By Michael Flanakin @ 2:34 PM :: 2084 Views :: Microsoft :: Digg it!


What's wrong with Microsoft advertising? We all know they have an issue, but not all of us know what they're capable of. Microsoft has some truly hilarious videos they share internally and at conferences, but they don't always make it out to see the light of day. It's too bad, because that would go a long way. These videos aren't about selling products, they're simply about having fun. That's kind of what the Apple switch ads are, but what's annoying about those ads is that they're far from truthful, in most cases, and aren't about what's good in Mac. I can only remember one of two dozen or so ads that even talks about features of the Mac. Those ads are more about spreading FUD than truth... albeit in a humorous manner. You won't see this kind of ad campaign from Microsoft. Microsoft has a policy not to talk about how other products aren't as good as theirs. Instead, we talk about the strengths of Microsoft's product line.

I will say the Gates+Seinfeld ads (1, 2) threw me off -- like they did most people, it seems -- but I've also heard a lot of people enjoying them. Sure, it didn't make anyone run out to buy a new computer, but I don't think that was the purpose. I can only assume the purpose was to entertain and create some buzz. That's exactly what happened. I have no idea why they stopped after 2 ads, tho. Switching it up to the "I'm a PC" campaign was very awkward. Don't get me wrong, I like the ads; I just wanted to see where the other ads were going. This is all too familiar to me, considering the number of TV series I've watched that were mysteriously cancelled in mid-season. I was curious where they were going and hope they aren't done, yet. All I can do is assume they're trying to build up anticipation for a miraculous return. I just hope the break isn't too long, because people will forget. We have lives; we move on.

On an old episode of This Week in Tech, there was a discussion about Microsoft's ad campaign. I remember it because one person essentially likened the Apple switch and "I'm a PC" campaigns to a high school bully (Apple) stuffing a geeky kid (Microsoft, or, the "PC") into a locker. Actually, he phrased it as, "stop hitting me, stop hitting me," speaking to the "I'm a PC" ads in response to the switch ads. I totally agree. I don't think that's what the ads were supposed to mean, but that is exactly what they look like. I say all this, but I do like the ads. They show the diversity of Windows users.

With all that, I wish Microsoft would bring it down to a human level, which is what Google does. I recently saw a video about Google 411 and thought it was great. I just don't know why Microsoft can't do things like this. We have some great talent within the company -- very creative and innovative people that want there to be a better view of the company, but there's not much we can do, it seems. It's a sad state for ad agencies, if they can't come up with better concepts.

Microsoft += RIM?? Doubt It

By Michael Flanakin @ 12:36 PM :: 1991 Views :: Technology, Microsoft :: Digg it!

Blackberry Storm

I'm not sure I can buy into this, but supposedly, Microsoft is in talks with RIM (owner of Blackberry) for a potential buy-out. I have to assume this would be riddled with regulatory issues, considering both companies are in the phone business. The key difference is that Microsoft doesn't deal with operations and RIM does. I wouldn't be suprised if there was a 3-way deal, where Microsoft got the device and software and some third party got the operations side of it. I don't know much (read: anything) about their ops, but I'd have to imagine any provider would love this deal.